Education
PhD, University of Illinois Urbana-Champaign
MA, University of Illinois Urbana-Champaign
BS and BA, Biology and Speech Communication, University of Illinois Urbana-Champaign
Research
I am a scholar who works at the intersections of critical/cultural studies, media studies, rhetoric, organizational communication, and ethnic studies. My research is broadly focused on the rhetorics of belonging and marginalization circulating throughout public culture. I examine the possibilities and perils of media representation in an increasingly digital age and the notions of citizenship and the very limits of its enactments. I focus on two related but distinct subsets: 1) Asian American civic media rhetorics and practices and 2) race, racism, and relationality.
Courses
CCM 220W - Analyzing Public Discourse
CCM 261 - Persuasion and Mass Media
CCM 334 - Asian Americans and the Media
CCM 360 - Topics in Civic Media - Visual Rhetoric
CCM 367 - Networked Social Movements
CCM 496W - Senior Seminar
Books — Edited and Authored
Lopez, Lori K. & Vincent N. Pham (eds.) Routledge Companion to Asian American Media: New York: Routledge (2017).
Ono, Kent A. & Vincent N. Pham. Asian Americans and the Media. Cambridge, UK: Polity Press (2009).
Journal Articles & Book Chapters
Young, Stephanie and Vincent N. Pham. “The Problematics of Postracial Colorblindness: Exploring Cristina Yang’s Asianness in Grey’s Anatomy” in Rachel A. Griffin and Michaela D.E. Meyer (Eds) Adventures in Shondaland: Identity Politics and the Power of Representation: New Brunswick: Rutgers University Press.
Pham, Vincent N. “Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age.” In Aaron Hess and Amber Davisson (Eds) Theorizing Digital Rhetoric. New York: Routledge. 153-165.
Pham, Vincent N. and Kent Ono. “Asian Americans: Model minoritizing digital labor in a post-racial age” in Christopher P. Campbell (Ed.) Routledge Companion to Media and Race. New York: Routledge. 231-240.
Hu, Brian and Vincent N. Pham (eds) “Asian American Film and Media” for the Cinema Journal: The Journal of the Society for Cinema & Media Studies 56(3): In Focus section
Pham, Vincent N. and Kent Ono. “YouTube Made the TV Star: KevJumba’s Star Appearance on The Amazing Race 17” in Shilpa Davé, Leilani Nishime, and Tasha Oren (Eds.) Global Asian American Popular Cultures. New York: New York University Press. 74-88. 2015
Pham, Vincent N. Our foreign President Barack Obama: The racial logics of Birther discourse. Journal of International and Intercultural Communication. Vol. 8 (2): 86-107.
Book Reviews
Pham, Vincent N. “The Racial Matters of Citizenship.” Comprehensive book review for the Quarterly Journal of Speech. Vol. 104(1).
Pham, Vincent N. Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Shalini Shankar (author). Anthropological Quarterly 89 (2): 645-650.
Awards
NCA Critical/Cultural Communication Studies Division Outstanding New Investigator Award. 2017
Emerging Scholar citation. National Center for Institutional Diversity, University of Michigan. 2013