杏十八新茶分享

Skip to main content

Jameson Watts

Dean, School of Computing and Information Sciences; Associate Professor of Marketing and Data Science

Headshot of Jameson Watts

Contact Information

Salem Campus

Address
Ford Hall 306
900 State Street
Salem  Oregon  97301
U.S.A.
Phone
503-370-6093

Biography

Jameson’s early career was spent working as a software developer and consultant for technology startups in Boulder, Colorado—several of which had successful exits with acquisitions by Goldman Sachs, Jive Software, and Shutterfly. He eventually sold his consulting business and left Colorado for the University of Arizona to pursue his passion for research. As a doctoral student, Jameson studied marketing, economic sociology, and computational linguistics and has published in top-tier journals like Network Science, the Journal of Interactive Marketing, and the Journal of Advertising. He also spent several summers conducting research at the Santa Fe Institute working on social network theory and natural language processing.

Jameson grew up in Hawaii where he enjoyed surfing. He now makes his home in Lake Oswego and continues to surf the frigid waters off the Oregon coast. He is also an avid mountain biker and skier.

Education

  • Ph.D., University of Arizona
  • M.B.A., 杏十八新茶分享
  • B.S., University of Colorado, Boulder

Research Interests

The intersection of Marketing and Data Science

Selected Publications

2022 Jameson Watts and Jake Hoskins, "," Journal of Interactive Marketing

2021 Jameson Watts and Anastasia Adriano, "," Journal of Advertising

2020 Zonghao Chen, Michael Keefe, and Jameson Watts, "," Pacific-Basin Finance Journal

2020 Jameson Watts, "," SAGE Open

2019 Jameson Watts and Kenneth Koput, "," Journal of Business Research

2018 Robert Lusch and Jameson Watts, "," Marketing Theory

2018 Jameson Watts, "," International Journal of Market Research

2016 Yotam Shmargad and Jameson Watts, "," Journal of Interactive Marketing

2014 Jameson Watts and Kenneth Koput, “,” Network Science (lead article)